Friday, October 31, 2008

4 Days: Groupthink Has A Logo

I've been thinking that I would probably launch Groupthink without a logo. On the plane back from Michigan on Monday, I drew up a lot of different versions of "Groupthink" and "Groupthink Projects." I wasn't happy with any of them. For one thing, there are a lot of logos that have a stylized "G" or "g" and I didn't feel I could do something fresh there, as I did with the Puzzazz logo.

But, in the back of my mind, an idea started taking shape and that was to design something around a checkmark. At StartPad today, I asked Mike Koss and Zach Zelinski for their thoughts and Mike independently suggested the idea of using a checkmark. I sketched a few ideas on the whiteboard and Mike drew a few things in his notebook. I'd been leaning toward a checkmark by itself rather than with a box, so as to make it look less like an option, but it seemed so plain. And it's well-covered ground as well. Then I spotted a book on a bookshelf with text in a word balloon and I thought of the idea of combining the two. The result, after a bit of playing tonight, is a decent logo:

And now back to coding. I still have a lot to do.


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